Merchandising

Passion Fuels Purpose.

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Passion Fuels Purpose. ///

A case study for Off-White

Creativity in fashion isn't just colors, textiles, designs, and assortments -- but also marketing, how to adapt to a changing consumer and society, and how to think outside of the box. My merchandising case study does just this: it elaborates further on how consumers desire a company operating on the condition of 'good'. It was an incredible experience putting my passions, knowledge, and creativity into this project, all while learning and growing on my own."

Fashion Scholarship Fund Recipient - 2022

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Attending the Gala was truly an unforgettable experience for me. The opportunity to interact with and be recognized by established leaders in the industry was incredibly rewarding. The sense of validation and affirmation that came from having influential figures acknowledge and appreciate my work was unparalleled. Moreover, being in the presence of other ambitious and talented individuals who are poised to become future industry leaders was nothing short of inspiring. The atmosphere was charged with creativity, optimism, and a shared dedication to driving innovation and progress within our professional sphere.


The significance of the event was further amplified by the special tribute to the late Virgil Abloh. As someone who has long admired Abloh's creative vision, being able to pay homage to his legacy alongside my peers was an emotional and deeply meaningful experience. It was a poignant moment to reflect on his impact and the enduring relevance of his contributions to the industry. In light of his passing, my own project, which had been conceptualized and brought to life prior to this event, took on an added layer of significance and poignancy. It felt like a reaffirmation of the everlasting influence that visionaries like Abloh continue to wield in shaping the creative landscape.


Overall, the Gala provided a platform for me to not only showcase my work but also to connect with industry luminaries, draw inspiration from emerging talent, and pay tribute to a visionary whose legacy has left an indelible mark on the world of design and creativity. The experience has left an indelible impression on my artistic journey, reinforcing my passion and dedication to pursuing meaningful and impactful contributions to the industry.